Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair

Nexxus, a leader in salon-quality hair products, has crafted the Color Assure Shampoo using learnings from science and nature. This sulfate-free shampoo is specially formulated to help extend the color vibrancy of color-treated hair for up to 40 washes. The Nexxus scientists have developed a one-of-a-kind PROTEINFUSION blend, which includes Elastin Protein and Quinoa, along with other ingredients, to create the Color Assure formulas.

Through Proteomics studies, Nexxus scientists have examined hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge, they have created the Color Assure range, which includes a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque, to provide an optimal regimen for color care.

The Nexxus Color Assure Shampoo is made with the exclusive PROTEINFUSION blend, which cleanses color-treated hair and helps replenish the nutrients lost during the coloration process. This sulfate and silicone-free shampoo is designed to keep colored hair vibrant and bring it back to life.

For best use, apply the shampoo to wet hair, lather, rinse, and follow with the Nexxus Color Assure Conditioner. The Color Assure system works best when used together, as each product is custom-crafted to address the specific needs of color-treated hair.

Nexxus, a trusted name in hair care, uses advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life. The Color Assure Shampoo is a testament to their commitment to innovation and delivering the best results for color-treated hair.

In summary, the Nexxus Color Assure Shampoo is a sulfate-free, silicone-free shampoo that uses a PROTEINFUSION blend to help extend the color vibrancy of color-treated hair for up to 40 washes. Developed by Nexxus experts who have studied color-treated hair at the molecular level, this shampoo is part of the Color Assure system, which provides an optimal regimen for color care.

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