Hydrated, Defined Curls, Waves & Coils Styling Gel

Our mission at LUS is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This core value is incorporated right into our company name, LUS = Love Ur Self. Every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and apply our all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products, focusing on honesty and transparency, not trendy marketing. We carefully select powerful and effective ingredients that actually work, leaving out any of the harmful, nasty chemicals often found in beauty products.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our Curl Cult Faves are designed to make your hair care routine easy and effective.

The Irish Sea Moss gel pairs perfectly with our 3-Step System to give your curls extra definition, moisture, softness, and shine. Made with Irish Sea Moss, Açai, Passion Fruit, and Rice Bran Oil Complex, this innovative gel is formulated with powerful, curly hair-repairing ingredients that inject your hair with moisture and shine, and improve the health of your curls over time.

Bring out the best in your natural waves, curls, kinks, and coils with our Irish Sea Moss Gel. It's made for all curl types to help style and enhance your natural hair texture, resulting in soft, shiny, and extra-defined curls. No crunch, no flakes, no residue.

Our curly hair products are never tried on animals, and they're also gluten-free, so you can rest assured that they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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